that's life!

Home Contact Us Feedback

Magazines

that's life!: Audience

that's life!: Audience

Readership Profile
	Profile %
	000's	%	Mag.	Pop.
Readership
All People	876	4.6	100	100
All Women	674	7.3	79.5	50.7
All Men	178	1.7	20.5	49.3
Grocery Buyers	685	5.5	78.6	65.8
Grocery Buyers with Kids in HH	239	6	27.4	21.1
People with Kids in HH	318	4.7	36.5	36.1

All People
	Profile %
	000's	%	Mag.	Pop.
Age
14 - 17 years	43	3.7	4.9	6.1
18 - 24 years	86	3.9	9.9	11.8
25 - 34 years	131	4	15	17.4
35 - 49 years	211	4.4	24.2	25.5
50 - 64 years	218	5.3	25	22
65 years and over	184	5.7	21.1	17.1
Socio-Economic
AB	41	1.1	4.7	20
C	120	3.2	13.8	20
D	154	4.1	17.6	20
E	219	5.8	25.1	20
FG	339	9	38.8	20
Occupation
Work Full Time	193	2.6	22.1	39.8
Work Part Time	190	5.1	21.8	20
Not Employed	489	6.5	56.1	40.2
State Breakdown
New South Wales	294	4.6	33.7	34
Victoria	163	3.4	18.7	25.2
Queensland	218	5.8	24.9	20.1
South Australia	68	4.9	7.8	7.4
Western Australia	94	4.8	10.8	10.4
Tasmania	27	6.4	3.1	2.2
Darwin/Alice Springs	8	6.9	1	0.6

NOTE: Personal income is based on full time workers only

Source: Roy Morgan Readership Survey April 11 - March 12

ABC Audit Report Jan 12 - Mar 12