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Better Homes and Gardens: Audience

Better Homes and Gardens: Audience

Readership Profile
	Profile %
	000's	%	Mag.	Pop.
Readership
All People	1846	9.8	100	100
All Women	1384	14.4	75	50.6
All Men	462	4.9	25	49.4
Grocery Buyers	1466	11.9	79.4	65.3
Grocery Buyers with Kids in HH	523	13.4	28.3	20.6
People with Kids in HH	691	10.3	37.5	35.5

All People
	Profile %
	000's	%	Mag.	Pop.
Age
14 - 17 years	64	5.6	3.5	6
18 - 24 years	96	4.3	5.2	11.9
25 - 34 years	251	7.5	13.6	17.6
35 - 49 years	499	10.5	27.1	25.1
50 - 64 years	542	13	29.4	22
65 years and over	393	12	21.3	17.3
Socio-Economic
AB	300	7.9	16.2	20
C	401	10.6	21.7	20
D	347	9.2	18.8	20
E	392	10.4	21.3	20
FG	406	10.7	22	20
Occupation
Work Full Time	602	8.2	32.6	39
Work Part Time	411	10.7	22.2	20.2
Not Employed	833	10.8	45.1	40.8
State Breakdown
New South Wales	619	9.6	33.6	33.9
Victoria	467	9.8	25.3	25.1
Queensland	364	9.6	19.7	20.1
South Australia	165	11.8	8.9	7.4
Western Australia	183	9.1	9.9	10.6
Tasmania	42	10.1	2.3	2.2
Darwin/Alice Springs	4	3.6	0.2	0.6

NOTE: Personal income is based on full time workers only

Source: Roy Morgan April 2012- March 2013

ABC July 2012- December 2012