About our readers:

• Aged 18-39

• 42% male / 58% female

• Heavy DVD renters - 99% rent at least once a month

• Consistent game renters (44% rent one to five games at least once a month)

• Favourite items purchased with rentals - confectionary, ice cream, popcorn, soft drinks and potato chips

• 96% read the ads within the magazine. (Reader Survey Report, March 2008)