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Who: Audience

Who: Audience

Readership Profile
	Profile %
	000's	%	Mag.	Pop.
Readership
All People	473	2.5	100	100
All Women	378	4	79.2	50.7
All Men	99	1.1	20.8	49.3
Grocery Buyers	351	2.8	73.5	65.8
Grocery Buyers with Kids in HH	143	3.6	30.1	21.1
People with Kids in HH	202	3	42.4	36.1

All People
	Profile %
	000's	%	Mag.	Pop.
Age
14 - 17 years	36	3.1	7.5	6.1
18 - 24 years	62	2.8	13.1	11.8
25 - 34 years	97	3	20.3	17.4
35 - 49 years	165	3.4	34.6	25.5
50 - 64 years	87	2.1	18.3	22
65 years and over	30	0.9	6.3	17.1
Socio-Economic
AB	109	2.9	22.9	20
C	124	3.3	26	20
D	100	2.7	21	20
E	77	2.1	16.2	20
FG	67	1.8	14	20
Occupation
Work Full Time	206	2.8	43.2	39.8
Work Part Time	135	3.6	28.4	20
Not Employed	136	1.8	28.4	40.2
State Breakdown
New South Wales	165	2.6	34.5	34
Victoria	117	2.5	24.5	25.2
Queensland	85	2.2	17.8	20.1
South Australia	41	2.9	8.5	7.4
Western Australia	57	2.9	11.9	10.4
Tasmania	9	2.1	1.9	2.2
Darwin/Alice Springs	4	3.4	0.8	0.6

NOTE: Personal income is based on full time workers only

Source: Roy Morgan Readership Survey April 10 - December 2012

ABC Audit Jan 11 - Sept 2012