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New Idea: Audience

New Idea: Audience

Readership Profile
	Profile %
	000's	%	Mag.	Pop.
Readership
All People	1357	7.2	100	100
All Women	1116	11.7	82.3	50.7
All Men	240	2.6	17.7	49.4
Grocery Buyers	1049	8.5	77.3	65.3
Grocery Buyers with Kids in HH	323	8.3	23.8	20.6
People with Kids in HH	446	6.6	32.9	35.5

All People
	Profile %
	000's	%	Mag.	Pop.
Age
14 - 17 years	65	5.7	4.8	6
18 - 24 years	122	5.4	9	11.9
25 - 34 years	179	5.4	13.2	17.6
35 - 49 years	315	6.6	23.2	25.1
50 - 64 years	371	8.9	27.3	22
65 years and over	305	9.3	22.5	17.3
Socio-Economic
AB	197	5.2	14.5	20
C	253	6.7	18.7	20
D	258	6.8	19	20
E	290	7.7	21.4	20
FG	359	9.5	26.5	20
Occupation
Work Full Time	403	5.5	29.7	39
Work Part Time	317	8.3	23.4	20.2
Not Employed	637	8.3	46.9	40.8
State Breakdown
New South Wales	436	6.8	32.1	33.9
Victoria	302	6.4	22.3	25.1
Queensland	308	8.1	22.7	20.1
South Australia	98	7	7.2	7.4
Western Australia	168	8.4	12.4	10.6
Tasmania	38	8.9	2.8	2.2
Darwin/Alice Springs	6	4.7	0.4	0.6

NOTE: Personal income is based on full time workers only

Source: Roy Morgan Readership Survey April - March 2013

ABC Audit Report Jan - Mar 2013